Welcome back!
Yesterday we spent a lot of time on your free gift and I’m sure you came up with some great ideas for the future. Maybe you even started to tweak your existing offer or began creating something new and awesome from scratch. Good job!
If you missed the previous days challenges, go do them now. Each challenge will be building on the day before and each is a key ingredient to creating an Abundant Autoresponder.
Today it’s time to tackle another important piece of the opt-in, follow-up puzzle… your download or thank you page. This is the page your subscribers end up on after they confirm they opted into your list. It’s also typically the page where they actually receive (download) their gift. As a result, this make the Thank You page a very valuable piece of website real estate.
Why do I consider the thank you or download page such a valuable page?
For two reasons.
The first is that just about every single subscriber visits that page. They want their opt-in freebie, right? So they will click through to the download page to pick it up. In short, this will likely be one of your most visited pages.
The second reason is just as important and it’s about the quality of the website visitor. These are “red-hot” leads. They are very interested in what you have to say and they trust you enough to hand over their email address. Take advantage of that fact and present them with an offer right on the download page while they are open to taking you up on it. I’ll share more about this a little later in this post.
With all that said, it’s time to review your download page and see if there’s room for improvement. (Trust me… there is always room for improvement.)
At the very least, you want the following on your download or thank you page:
Thank Your Subscribers – Not only is it a nice thing to do, but it also lets them know that their subscription was successful. Remember, this is the first impression you are making, so make it a good one.
Access to The Gift / Lead Magnet – Next, it’s time to keep your promise and deliver the gift or lead magnet. This could be a PDF download, a video, or the information they need to access a course. Make it easy for them to get your gift, and provide help on how to access it. Not only does this avoid frustrated subscribers
A Way To Get In Touch With You – No matter how much information you provide or how thorough you are with the help you provide on the pages, people will have questions. Make it easy to get in touch with you by providing your phone number, a link to your Contact Me page and links to your social media accounts. Getting emails from subscribers is actually a good thing. It allows you to continue to build that relationship one-on-one.
SECRET TIP: Don’t put your email address directly on your page. If you do, I can guarantee you we see an extreme increase in spam email coming into your email box. And, more importantly, putting your email address on your webpage is considered negligent behavior by Google, and it will hurt your website ranking and email reputation. Instead, always put a link to your “contact me” page, where they can fill out a contact form.
Optional – But Highly Recommended!
With the basics covered, let’s talk about how to make your thank you page work for you! One way is to make an offer right there on the Thank You page for a paid product. Ideally, this will be your own product, but in a pinch, you can also make an offer for an affiliate product.
The idea is to move your reader from a subscriber to a paying customer as quickly as possible. A customer is a much more valuable lead than a freebie subscriber. Right after they sign up, you have their full attention and you know exactly what they want and need. Come up with a product that’s closely related to the gift they just signed up for. Earlier in this challenge, we used potty training as an example and talked about creating a free gift about the signs that a child is ready to potty train. The perfect product for the download page would be a short guide on how to potty train your child in 48 hours.
Keep this first product highly targeted and inexpensive. You don’t want to offer a high ticket item here. This is the very beginning of your relationship with your subscriber and the beginning of your product funnel. Offer something anywhere from $7 – $37, depending on your target market. Make it a no-brainer offer. Something so valuable to them and at such a great price they can’t pass it up! Then you can move them off of your subscriber list and onto your customer list.
This customer list you’re building is even more valuable and as an added bonus, you can use the income you’re generating from your thank you page to buy advertising to continue to grow your list even faster. 😉 Who doesn’t want that? Right!?